Search engines like google have been making algorithm changes from time to time. A good marketer should be able to keep up with the changes or else, they won’t be ranked at the top of google searches. Google is now focused on improving the user experience deliver quality and fresh content as well. Everyone must think about adjusting their tactics or else, they will just be left behind. There are many important things that one needs to know about SEO and SEO strategies like PPC management services. Here are some of them.
The pillars of SEO
There are three pillars of SEO that one must know about. They include links, content, and social media. Improving the quality and the number of links used to be the goal of many webmasters. When it comes to SEO, there is nothing constant. This is because search engines such as Google are always changing the way search results are determined. Today, the google algorithm is focused on making sure that users are getting the best experience. That’s why the concentration is on links, content, and social media. There are many things that you should know when you are using the three pillars. Below mentioned are some of the things to understand.
- A link should be earned
The first important thing to know is that links are important but they should be earned and not bought. When you buy a link, it may not count and if you are noticed, it will only hurt you. Therefore, it is very important to try and earn links through endorsements. This will help you avoid heavy penalties that will cost your website capabilities to be noticed.
- Content is important
Content is always keen but you should dwell on quality and informative content and not just any other content. Content to be published can be text-based, it can be visual-based, or even audio-based. The main point is that search engines’ main aim is to deliver quality content to users.
- Speed is king
You may have quality content but when your website doesn’t load fast enough, you will miss out on being at the top of the Google research page. Therefore, make sure that your website can load very fast. To make your page load faster, seek help from a London SEO agency
Before getting started with SEO, there are many important things that you must know. First, you need to understand what SEO is and why it is very important. You also need to know the pillars of SEO and how to go about them. You should concentrate on things such as keyword optimisation, making sure the website loads fast, and creating quality content.