To ensure a successful marketing plan, it is important to have realistic goals and a strategy to achieve them. You must be specific about these goals with every area of your digital marketing plan including your website, social media, email marketing, and the combined efforts of these elements. Here are factors to consider when setting a clear set of expectations for digital marketing in Singapore:
Target Audience
Determine the major demographics with who you specialise and how your efforts on. You must know who you are trying to attract and sell your products or services to. By identifying your target audience, you can create a marketing plan that suits their buying behavior and preferences.
Success Metrics
You must determine and track each metric that indicates the success levels in various areas. This could mean increases in website traffic, better quality sales leads, higher quantities of sales leads, higher conversion rates, and other factors.
Expected ROI
The return on investment is the expected result of any investment. But, you must be realistic about what to expect from your marketing efforts. Thus, even if it things don’t go in your favor at first, this should not mean pulling pout your investments right away. Set realistic goals about what you want to achieve and how much you expect to earn when it comes to ROI.
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