An expense breakdown is provided below to assist you understand how to get your picture distributed independently at a หนังชนโรง.
- Materials for Marketing
For the cinema’s marketing, you’ll need to produce your own trailer, posters, and still photographs. The cost of printing posters is determined by how many you order and how many cinemas you plan to show them in.
In order to acquire national press attention for your film, independent filmmakers should consider employing a specialized public relations firm. Significant press coverage can help your picture gain a lot of traction.
- Digital Cinema Package
A digital cinema package (DCP) is the hard drive for your film. For each cinema screening, you’ll need to prepare a professional DCP. Although you can do it yourself, a professional service like Simple DCP may be worth paying for.
Social media, TV commercials, radio spots, and newspaper ads are all examples of advertising. As an independent filmmaker, this is likely to be your most expensive investment.
Is the movie getting a lot of buzz? Do the cast members’ social media profiles (Twitter, Instagram, Facebook, etc.) have a large number of followers? Are people looking for behind-the-scenes footage and interviews on YouTube? Is there any discussion on possible narrative lines in online forums? How many people are engaged or could become engaged online in the near future? The film’s social media presence is a barometer of its success.
Finally, you must invoice each cinema and follow up on payment. It’s difficult to estimate how much a theatrical release will cost because it depends on a number of things. However, as you can see, putting on an independent theatrical release is frequently a time-consuming and costly endeavour.
- Season and major studio
The season plays a significant role in whether or not your film is distributed. In general, horror pictures fare better in the fall than they do in the spring. In addition, Christmas movies perform better in the winter than in the summer. People have faith in major studios’ quality.
- The quality of the narrative
The quality of your storyline can make or break your run. You may have some of the other ingredients to entice your audience to the theatre or persuade them to download your film, but if the script fails, the people who see it won’t be recommending their friends to see it—or, worse, won’t be warning their friends not to watch it. The success of a film is heavily influenced by word of mouth and peer pressure.
You’re more likely to find distribution if you can hit all of these places. If you can’t obtain the big stars or large studio funding, you can still succeed by choosing the correct season, the proper target demographic, a good plot, and increasing your social media presence and participation. If your film is set up at a major studio, distribution is almost always already secured through their partners. However, if you’re developing an independent film and want to distribute it like a feature film, you have a few possibilities.